There are lots of things you need to consider with a celebrity marketing campaign. You need to become an expert on your target celebrities, you need to have research of the personal preferences of the celebrities that you are interested, if where they travel, what food they eat, where they go for shopping, what they do as a their hobby, and who are they spending time with. Today, lots of types of celebrity have evolved from actors, musicians, chefs, athletes, and models, etc.
There are many great choices you will have, but you need to consider that not all of them will be the right fit. You need to be open-minded, by choosing your favorite celebrity to be your brand endorser, but that celebrity may not be importance to your consumers. You need to consider which celebrity will connect best with your key consumers. This technique or idea is the best way a good place to start in looking talent for your brand. Don’t set your ideas or get hung up on how many followers they have on social media, because doesn’t necessarily translate to interpret to consumer commitment.
If you are hiring a big star for your marketing campaign in your brand just expect a expensive payments, but sometimes if your idea is good enough, you can make a deal with the celebrity that they may actually get some equity in the business in exchange for his or her contributions to the marketing side of things. Equity can be given through money or stocks; they will have their share in the company for exchange as a celebrity endorser of your brand. This might be a help in your celebrity marketing campaign.Visit this link and get more detailed information.
Also you need to consider in your celebrity marketing campaign is to make sure that the celebrity will actively participating in your company. Even if you celebrity endorser have their equity in your company, you should encourage them to actually stick with the program that you both agreed, and consistent of personal connections and remain active in social media, this might be a big advantage. Look for a celebrity with good character and work ethics, to be fair the payments and equity that you have given to the celebrity.
Another thing to consider in marketing campaign, is look for a celebrity with a sense of humor and with good smile, because it will encourage your consumers the way your celebrity endorser get connected to the consumers. For example like Michael Jordan, in Gatorade you can see that MJ has lots of sense of humor in handling the product and with good smile.For more information, visit http://www.huffingtonpost.ca/lyda-mclallen/micro-influencers_b_12643266.html
It can make your consumers feel more interested in the product, and also through their talent, it is also a big factor in your marketing campaign. It is so hard to find the perfect celebrity to be your brand endorser because of lots of choices you have and things you need to consider. Just take your time and do lots of research in your prospect celebrity endorser for your marketing campaign.