How to Use Internet Marketing to Boost Your Brand Visibility

The internet has proven time and time again that it’s an exception tool for marketing your business. It doesn’t matter what industry you’re in, since just about everyone uses the web at some point. The more visible your brand is on the internet, the better your chances of being seen by prospects.

The key is getting your ads and content in front of the right audience. This can be done using a well-thought-out internet marketing strategy. The following tips will help you create an online marketing plan you can pYut to use today.

Start a Blog

Hopefully, you already have a website set up. If not, get one created using the help of a web developer or a free tool like Wix. Once you have this set up, you can insert a WordPress blog or a similar content management system.

A blog is great for bringing in traffic from organic search. You will need to do keyword research to help drive traffic to your site form the right audience. Next, you need to ensure the topics you select are actually hitting home with your audience.

For example, if you’re in the pest control business, you can create posts about how to prevent ants from getting into your home or what types of foods attract roaches. Get creative, so your blog stands out from the others.

Get On Social Media

Social media is a way to connect directly with your audience. You can build your followers and get in on the action by joining in conversations. Even better, you should try igniting conversations, as well as driving them.

The more involved you are in the social scene, the more visible your brand will become. When you have that recognition, you can begin drawing in prospects and potentially convert them into customers.

Use Paid Marketing

Paid ads can be purchased on search engines, as well as social media platforms. Combining both can help drive near-instant traffic to your website. This makes it perfect for grand openings and holiday sales events.

It’s important to include organic search with paid marketing, so you can get both short-term and long-term benefits for your brand.

Write Up a Business Model

A brand can easily stand out when it has a unique business model. This means having a mission that is unique and authentic. This way, all of your marketing collateral resonates with what your brand stands for. There’s nothing worse than a company that goes against its own vision and motto. So if you’re all about being vegan, then turn around and have a meat-based cookout, that wouldn’t look great to your vegan followers.

Create Contests for Your Customers

One way to put your brand at the front and center is to host some type of contest. You can do this by hosting an online giveaway. For example, you can have your customers post photos using your products or doing something unique. Make sure the prize is worth it, so people will want to join in. For instance, you could give away a free Edible Arrangements basket.

5 Best Celebrity Endorsements of All Time

Britney Spears and Pepsi

Perhaps one of the most well-known celebrity endorsements, Britney Spears and Pepsi enjoyed a plentiful and successful partnership. It began in 2001, where the pop singer raked in $8 for a slew of commercials. They filmed during regular television, but she also filmed several for major sports events, including the World Cup and the Super Bowl. One of her most famous commercials was Britney Spears alongside fellow popstars P!nk, Beyoncé, and Enrique Iglesias. Millions of people saw the Pepsi commercials, and Pepsi saw a sharp increase in sales during this period.

 

David Beckham for H&M

David Beckham is one of the most well-known international soccer stars in the world. After his retirement, many companies fought for his endorsement. In 2013, the winner was H&M clothing company. During his contract with H&M, Beckham advertised his partnership between H&M and his Bodywear line. You can also visit our best article here. The ads featured Beckham in various Bodywear items, including underwear, shorts, t-shirts, and more, which clearly showcased his athletic body build. Perhaps the most visible advertisement aired during the Super bowl in 2014. Beckham’s celebrity endorsement is one of the most famous from a sports athlete in recent memory.

5 Best Celebrity Endorsements of All Time

Catherine Zeta-Jones for T-Mobile

In the 1990s and early 2000s, Catherine Zeta-Jones was the highest paid celebrity, let alone actor. But not for her movies, for her advertisements and commercials. One of the most famous partnerships and collaborations that she worked with during this time period was T-Mobile, the cell phone service company. She began this partnership in 2002, and launched a series of print and television advertisements for the company, with the slogan, “Get More”. Thanks to her own fame and celebrity, as well as the success of the advertisements, T-Mobile rose from a small, little known cell phone company to a larger, competitive brand.

 

Nicole Kidman and Chanel

In 2004, Nicole Kidman worked with her former Moulin Rouge director on a short film named No. 5 The Film. The short film can hardly be called a film at a mere 180 seconds, but it made quite the impression. Chanel financed the film for $42 million, and was presented in theaters around the film. A feature film was set to be created, but it was canceled. Instead, a new 30 second commercial was made, and presented in the United States. All in all, Kidman was paid $12 million for her celebrity endorsement for Chanel.

 

Michael Jordon and Nike

One of the most long lasting athletes to come out of the 1980s and 1990s was Michael Jordon. His achievements on the basketball court have made him a favorite of sports fans and non-sports fans alike. In the end if you need to know more you can click on this link:www.celebrityconnected.net here. In the 1980s, he became a spokesman for Nike, and created his own line of Nike shoes, the Air Jordans. These is one of the longest lasting, and profitable partnerships in celebrity endorsement history. Jordan and Nike have been working together for over 30 years, and continue to the famous Air Jordon shoes and clothing.

TIPS ON GETTING STARTED WITH CELEBRITY MARKETING

We pretty much all get connected nowadays by using the Internet, and we gather information through the Internet. It is easy and fast, and we use the Internet and television to watch entertainment shows. The celebrity that we see on the Internet and television are a big influence, and many of us will imitate what the celebrity wears or eats. This is why, if you want to market your product effectively, you need to have a celebrity to endorse your product.

Never hunt on the web for a personal address or contact details of any celebrity do you want to become your endorser on your product. You might try to look for an email addresses for the management teams of the celebrities, many of them email addresses are available on websites. Other thing you need to consider is choose a celebrity you want to be your endorser that fit the characteristics of the endorser to your product, because it might not be good if the product and your celebrity endorser are well-matched.

Do whatever you can do to convince the management staff and the celebrity. Send them some stuff of your product that maybe you will capture their interest to be your endorser, and if they asked something, don’t send them only one product, send lots of your product, because this not a contract signing you have sent – it is a gift. Customize your product if you send it to the celebrities. For example, if your product is a T-shirt, try to put their name to your product, the celebrities and the management staff may consider your proposal. Never send a proposal letter that isn’t written by hand, send a card letter with your contact details and compliments.Visit their official website for more updates.

Do not bother the management staff or the manager by sending lots of emails. Give them enough time for sending follow up emails, especially if you have their phone or phone number. Don’t bother to call constantly, just send them a text message for follow up, and ask if you can call for follow up. Because they are simply too busy to pester. Just be a professional when you have negotiations with them. Don’t act like a hysterical fan. If you admire the celebrity, just appreciate what they do without becoming hysterical.

celebrities and the management staff

Offer the celebrity equity. Companies can offer equity, by giving them incentives to keep them promoting your product. You can offer equity to a celebrity not only money and stocks, but also it can be a goods or services in return for endorsement. Other ways of getting a celebrity’s endorsement for you marketing of your product is by aligning with some charitable activities.Learn additional tips at http://www.usatoday.com/story/life/people/2016/10/03/kim-kardashian-case-puts-celebrity-security-spotlight/91486096/

Most celebrities work with charities, so it is not only does working with a charity create a positive image, it is also offers a chance for brands to find common ground with a potential endorser. It might challenging in looking for a celebrity endorser to market your product, but you can do it by giving the best you can offer to a celebrity to be your endorser.

CELEBRITY PRODUCT PLACEMENT: A PRIMER

With lots of competition in business, many companies want to embody or integrate their products into the biggest names in celebrities. And now seems like a good time to take closer look at celebrity product placement. Celebrity product placement has been used by most companies in order to help make their company’s marketing campaign successful. They will give the celebrity free products in the expectation of a promotional benefit, just not like other offer that easily seen, paid for endorsement, it offers a different advantage. It is looks like that the products are being chosen by the celebrities.

Most of the companies they do whatever it takes for then to achieve success in marketing. They think up a lot of strategy or techniques that can help the company, and will a big help or contribute a lot is the big names celebrity that will endorse the product. The celebrity will received a free product from the company and the celebrity use that product in public place with media that can take photo or an interview. Even before celebrating product placement has been in business industry for long, and it take as a marketing strategy.

One of the examples today in celebrity product placement is NBA Star Carmelo Anthony, also known as “MELO” of the New York Knicks; he was one of the endorsers of Jordan Brand basketball shoes. He signed an enormous contract as a endorser for Jordan Company, not only money that he receive as a payment, also some free stuff from Jordan Company, like shoes, bags, t-shirts, and jackets, etc. All free products that have given to MELO, which he will wear during interviews, photo shoots, and during his regular games in the NBA.Get full reviews at https://www.celebrityconnected.net/

By wearing those free products in different events MELO has, it is also marketing the product. Fans of Carmelo Anthony will notice what he wears, and as fans, will buy MELO stuff that he wears. That is why most of companies look towards celebrity product placement, because it is so effective; and also other companies use the the name or signature of their endorser on their products – another way to help push sales of the products.

celebrity free products

A gift suite and celebrity product placement is similar. Gift suites are also a way where companies give products to a celebrity, and in exchange, take photos with the celebrity along with the product. Most red carpet events have the celebrities standing around with lots of press taking photos and doing interviews. During these events, hundreds of companies try to get their brand recognized and will maintain a original position in the marketplace and it need to be associated with big star celebrities like actors, athletes, models, and other people with significant social status. View more celebrity information at http://www.nbcnews.com/business/consumer/celebrities-hit-back-fake-news-sites-shilling-diet-pills-face-n657331

Most people today are using their social media account to look for what they want to wear or what food they want to eat, and sometimes they look at what their favorite celebrities wear or what they eat, and try to emulate them. This is why so many companies are taking risks in celebrity product placement or gift suite because it can be a massive benefit for the marketing strategy of the company.

4 THINGS TO CONSIDER IN YOUR CELEBRITY MARKETING CAMPAIGN

There are lots of things you need to consider with a celebrity marketing campaign. You need to become an expert on your target celebrities, you need to have research of the personal preferences of the celebrities that you are interested, if where they travel, what food they eat, where they go for shopping, what they do as a their hobby, and who are they spending time with. Today, lots of types of celebrity have evolved from actors, musicians, chefs, athletes, and models, etc.

There are many great choices you will have, but you need to consider that not all of them will be the right fit. You need to be open-minded, by choosing your favorite celebrity to be your brand endorser, but that celebrity may not be importance to your consumers. You need to consider which celebrity will connect best with your key consumers. This technique or idea is the best way a good place to start in looking talent for your brand. Don’t set your ideas or get hung up on how many followers they have on social media, because doesn’t necessarily translate to interpret to consumer commitment.

If you are hiring a big star for your marketing campaign in your brand just expect a expensive payments, but sometimes if your idea is good enough, you can make a deal with the celebrity that they may actually get some equity in the business in exchange for his or her contributions to the marketing side of things. Equity can be given through money or stocks; they will have their share in the company for exchange as a celebrity endorser of your brand. This might be a help in your celebrity marketing campaign.Visit this link and get more detailed information.

Also you need to consider in your celebrity marketing campaign is to make sure that the celebrity will actively participating in your company. Even if you celebrity endorser have their equity in your company, you should encourage them to actually stick with the program that you both agreed, and consistent of personal connections and remain active in social media, this might be a big advantage. Look for a celebrity with good character and work ethics, to be fair the payments and equity that you have given to the celebrity.

celebrity-marketing-campaign

Another thing to consider in marketing campaign, is look for a celebrity with a sense of humor and with good smile, because it will encourage your consumers the way your celebrity endorser get connected to the consumers. For example like Michael Jordan, in Gatorade you can see that MJ has lots of sense of humor in handling the product and with good smile.For more information, visit http://www.huffingtonpost.ca/lyda-mclallen/micro-influencers_b_12643266.html

It can make your consumers feel more interested in the product, and also through their talent, it is also a big factor in your marketing campaign. It is so hard to find the perfect celebrity to be your brand endorser because of lots of choices you have and things you need to consider. Just take your time and do lots of research in your prospect celebrity endorser for your marketing campaign.