CELEBRITY PRODUCT PLACEMENT: A PRIMER

With lots of competition in business, many companies want to embody or integrate their products into the biggest names in celebrities. And now seems like a good time to take closer look at celebrity product placement. Celebrity product placement has been used by most companies in order to help make their company’s marketing campaign successful. They will give the celebrity free products in the expectation of a promotional benefit, just not like other offer that easily seen, paid for endorsement, it offers a different advantage. It is looks like that the products are being chosen by the celebrities.

Most of the companies they do whatever it takes for then to achieve success in marketing. They think up a lot of strategy or techniques that can help the company, and will a big help or contribute a lot is the big names celebrity that will endorse the product. The celebrity will received a free product from the company and the celebrity use that product in public place with media that can take photo or an interview. Even before celebrating product placement has been in business industry for long, and it take as a marketing strategy.

One of the examples today in celebrity product placement is NBA Star Carmelo Anthony, also known as “MELO” of the New York Knicks; he was one of the endorsers of Jordan Brand basketball shoes. He signed an enormous contract as a endorser for Jordan Company, not only money that he receive as a payment, also some free stuff from Jordan Company, like shoes, bags, t-shirts, and jackets, etc. All free products that have given to MELO, which he will wear during interviews, photo shoots, and during his regular games in the NBA.Get full reviews at https://www.celebrityconnected.net/

By wearing those free products in different events MELO has, it is also marketing the product. Fans of Carmelo Anthony will notice what he wears, and as fans, will buy MELO stuff that he wears. That is why most of companies look towards celebrity product placement, because it is so effective; and also other companies use the the name or signature of their endorser on their products – another way to help push sales of the products.

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A gift suite and celebrity product placement is similar. Gift suites are also a way where companies give products to a celebrity, and in exchange, take photos with the celebrity along with the product. Most red carpet events have the celebrities standing around with lots of press taking photos and doing interviews. During these events, hundreds of companies try to get their brand recognized and will maintain a original position in the marketplace and it need to be associated with big star celebrities like actors, athletes, models, and other people with significant social status. View more celebrity information at http://www.nbcnews.com/business/consumer/celebrities-hit-back-fake-news-sites-shilling-diet-pills-face-n657331

Most people today are using their social media account to look for what they want to wear or what food they want to eat, and sometimes they look at what their favorite celebrities wear or what they eat, and try to emulate them. This is why so many companies are taking risks in celebrity product placement or gift suite because it can be a massive benefit for the marketing strategy of the company.

4 THINGS TO CONSIDER IN YOUR CELEBRITY MARKETING CAMPAIGN

There are lots of things you need to consider with a celebrity marketing campaign. You need to become an expert on your target celebrities, you need to have research of the personal preferences of the celebrities that you are interested, if where they travel, what food they eat, where they go for shopping, what they do as a their hobby, and who are they spending time with. Today, lots of types of celebrity have evolved from actors, musicians, chefs, athletes, and models, etc.

There are many great choices you will have, but you need to consider that not all of them will be the right fit. You need to be open-minded, by choosing your favorite celebrity to be your brand endorser, but that celebrity may not be importance to your consumers. You need to consider which celebrity will connect best with your key consumers. This technique or idea is the best way a good place to start in looking talent for your brand. Don’t set your ideas or get hung up on how many followers they have on social media, because doesn’t necessarily translate to interpret to consumer commitment.

If you are hiring a big star for your marketing campaign in your brand just expect a expensive payments, but sometimes if your idea is good enough, you can make a deal with the celebrity that they may actually get some equity in the business in exchange for his or her contributions to the marketing side of things. Equity can be given through money or stocks; they will have their share in the company for exchange as a celebrity endorser of your brand. This might be a help in your celebrity marketing campaign.Visit this link and get more detailed information.

Also you need to consider in your celebrity marketing campaign is to make sure that the celebrity will actively participating in your company. Even if you celebrity endorser have their equity in your company, you should encourage them to actually stick with the program that you both agreed, and consistent of personal connections and remain active in social media, this might be a big advantage. Look for a celebrity with good character and work ethics, to be fair the payments and equity that you have given to the celebrity.

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Another thing to consider in marketing campaign, is look for a celebrity with a sense of humor and with good smile, because it will encourage your consumers the way your celebrity endorser get connected to the consumers. For example like Michael Jordan, in Gatorade you can see that MJ has lots of sense of humor in handling the product and with good smile.For more information, visit http://www.huffingtonpost.ca/lyda-mclallen/micro-influencers_b_12643266.html

It can make your consumers feel more interested in the product, and also through their talent, it is also a big factor in your marketing campaign. It is so hard to find the perfect celebrity to be your brand endorser because of lots of choices you have and things you need to consider. Just take your time and do lots of research in your prospect celebrity endorser for your marketing campaign.